Opportunities For Innovation

What comes to your mind when you think about innovation?

For most people the focus in innovation is always on products while for businesses, it is core processes and product performance. However, innovation encompasses much more than these.

While people have no problem defining innovation, it would come as a surprise that innovation encompasses much more than products and processes. The chart below best captures the areas of opportunities when thinking of innovation in a business setting.

For proprietary reasons, I've had to strip some information from the chart. But all in all, I think it is very self explanatory.