Mama Mikes Featured on Kenyan TV

I had a chance of watching Sengeni Ngethe being interviewed this morning on the Power Breakfast Show of Citizen TV. The interview focused on his online shopping store and was very informative.

What struck me is that 80% of mamamikes.com customers are women living in the U.S. (or was it abroad?)

I'm not sure what this means but I would have thought the majority of the clients were men. I have not read any research on the demographics of online shopping and therefore I am interested in finding out what the trend is with other online businesses. When I get back to the U.S., finding this information will be at the top of my to do lists.

Interestingly, Segeni mentioned that the global downturn has had an effect on their business but they are diversifying their operations to mitigate this. He mentioned Hapa TV (run in matatus) which is a local venture but I didn't really understand how they make money from local content. May be they receive advertising revenues.

It's worth mentioning that I also watched Equity Bank's CEO interview on KTN's business breakfast show that was featured early this week. I must say that the chap is a very intelligent person. I only wish he could be very influential (and less controversial) in the financial markets.